About Start & Scale

Where Real Talk Meets Real Growth

I’m Alex Corley—a hands-on entrepreneur who’s built from scratch, failed forward, and figured out what actually works. Start & Scale isn’t your average business blog. It’s a space for founders, dreamers, and doers who crave more than buzzwords. Here, we cut through the fluff and dive into human-centered entrepreneurship, leadership lessons, and growth strategies rooted in reality.

Why I Started This Blog

Starting up isn’t pretty—and it’s rarely linear. I’ve been through the chaos, faced the doubts, and made the tough calls. Through trial and (a lot of) error, I’ve uncovered what truly drives a sustainable business. This blog shares those hard-won lessons with a focus on connection, strategy, and real-world insight.

What You’ll Learn Here

This isn’t for those looking for shortcuts. But if you want raw, practical knowledge that moves the needle, you’re home. Expect:

• Building From Scratch: Turn your vision into something real with honest guidance.
• Sustainable Growth: Scale smart with strategies that put people first.
• Authentic Leadership: Lead with integrity and emotional intelligence.
• Innovation & Adaptability: Stay relevant by staying human.

Why It Matters

You don’t need another “hustle harder” pep talk. You need clarity, connection, and strategies that last. That’s what this blog is built on. Whether you’re navigating a pivot or just starting out, you’re not alone—we’re in this together.

Join the Conversation

This is more than content—it’s a community. Dive into the comments, ask questions, and share your wins and lessons. Connect on social, subscribe, and grow with others who are building brands with purpose.