Start Here

Welcome to Start&Scale — this isn’t your typical business blog. I’m Alex Corley, and if you’re here, it means you’re serious about entrepreneurship. You’re either thinking about starting your own business, already in the trenches, or looking for that next level of growth. Whatever stage you’re at, you’re in the right place.

Here’s What You Can Expect

I’m not here to sugarcoat anything. This blog is for those who are ready to put in the work and want real, actionable advice from someone who’s in the game. I’m building my own business right now, just like you. I’m not going to sell you a pipe dream—I’m going to share the lessons I’ve learned, the mistakes I’ve made, and the strategies that actually work.

Straight Talk: No fluff, no BS. I’ll tell you what it really takes to build something from scratch.
Lessons from the Trenches: Every post is based on real experiences, not theory. What’s worked for me, what hasn’t, and why.
Growth Tips: Whether you’re trying to scale your business or just survive the next hurdle, I’ve got insights that’ll help you move forward.

Why I’m Doing This

I didn’t start this blog because I had it all figured out. I started it because I’m learning every day, and I want to share those lessons with people who are hungry to succeed. There’s no roadmap for entrepreneurship, but that’s what makes it exciting. You’ve got to be willing to adapt, innovate, and push through when things get tough. This blog is here to help you do just that.

Ready to Get Started?

If you’re looking for someone to hold your hand and give you step-by-step instructions, this isn’t for you. But if you’re ready to dig in, take action, and figure out what works for you, welcome aboard. Check out the latest posts, dive into the archives, and make sure you’re subscribed so you never miss a new insight.

Entrepreneurship is tough, but it’s also the most rewarding thing you’ll ever do. Let’s build something great together.

Stay Connected
Follow me on social media, subscribe to the blog, and let’s make things happen.

How Over-Automation in Marketing Undermines Customer Loyalty

Automation is powerful, but overusing it can quietly damage what matters most—customer loyalty. In this post, Alex Corley explores how impersonal interactions, rigid systems, and trust erosion affect consumer relationships and offers practical ways to maintain authentic engagement in a digital-first world.
The Fine Line Between Efficiency and Customer Loyalty in Marketing

Automation makes marketing efficient—but at what cost? Explore how excessive automation can damage customer loyalty and learn to balance tech with trust.
Emotional Intelligence vs. Artificial Intelligence: The Human Edge

In the battle between artificial intelligence and emotional intelligence, human understanding stands unrivaled. Explore why the human touch remains essential in leadership, innovation, and emotional connection.
Why Personal Engagement is Key in a Technological Age

By Alex Corley As we navigate through the complexities of an increasingly AI-driven marketplace, it is vital to recognise the enduring power of personal engagement. In a world where technology dominates consumer interactions, the importance of forging genuine connections remains pivotal. This blog post elucidates how face-to-face marketing fosters trust and highlights strategies for effectively…
The Essential Role of Human Interaction in Sales Success

In the era of AI-driven sales, the importance of human interaction in fostering trust, understanding, and loyalty remains unmatched. Explore why authentic relationships are the key to sustainable sales success.
Maximising ROI through Genuine Human Connections

In today’s digital age, personal engagement is key to maximising ROI. Learn how genuine human connections drive trust, loyalty, and long-term success in business.