Start Here

Welcome to Start&Scale — this isn’t your typical business blog. I’m Alex Corley, and if you’re here, it means you’re serious about entrepreneurship. You’re either thinking about starting your own business, already in the trenches, or looking for that next level of growth. Whatever stage you’re at, you’re in the right place.

Here’s What You Can Expect

I’m not here to sugarcoat anything. This blog is for those who are ready to put in the work and want real, actionable advice from someone who’s in the game. I’m building my own business right now, just like you. I’m not going to sell you a pipe dream—I’m going to share the lessons I’ve learned, the mistakes I’ve made, and the strategies that actually work.

Straight Talk: No fluff, no BS. I’ll tell you what it really takes to build something from scratch.
Lessons from the Trenches: Every post is based on real experiences, not theory. What’s worked for me, what hasn’t, and why.
Growth Tips: Whether you’re trying to scale your business or just survive the next hurdle, I’ve got insights that’ll help you move forward.

Why I’m Doing This

I didn’t start this blog because I had it all figured out. I started it because I’m learning every day, and I want to share those lessons with people who are hungry to succeed. There’s no roadmap for entrepreneurship, but that’s what makes it exciting. You’ve got to be willing to adapt, innovate, and push through when things get tough. This blog is here to help you do just that.

Ready to Get Started?

If you’re looking for someone to hold your hand and give you step-by-step instructions, this isn’t for you. But if you’re ready to dig in, take action, and figure out what works for you, welcome aboard. Check out the latest posts, dive into the archives, and make sure you’re subscribed so you never miss a new insight.

Entrepreneurship is tough, but it’s also the most rewarding thing you’ll ever do. Let’s build something great together.

Stay Connected
Follow me on social media, subscribe to the blog, and let’s make things happen.

Win-Win Sales: How H2H Teams Strengthen Your Product Through Customer Insights

Learn how Win-Win Sales models and H2H teams empower businesses to leverage customer insights for better product development, improved marketing strategies, and stronger client relationships.
Understanding Impostor Syndrome: A Journey Towards Self-Acceptance

Impostor syndrome affects individuals across cultures and professions, instilling self-doubt despite achievements. Originating in the 1970s, it impacts many high achievers. Factors like perfectionism and social comparisons exacerbate it. Strategies like acknowledging feelings, reframing thoughts, and celebrating successes can help overcome these challenges, fostering resilience and community support.
Tailored to Your Needs: How Talent Scouting Identifies Candidates with Specific Skills and Expertise

Discover the power of tailored talent scouting and how it helps organisations find candidates with niche skills, enhancing recruitment strategies and driving innovation.
Sales Skills vs. University Degree: Which Added More Value to My Career?

Is a university degree or sales skills more valuable for your career? Learn how real-world sales training prepares you for the challenges of today’s professional landscape.
The Benefits of Mentorship: Unlocking Career Growth and Long-Term Success

Mentorship is more than guidance—it’s a transformative career strategy. This post explores the long-term benefits of mentorship, from expanding professional networks to enhancing decision-making skills and advancing your career with confidence.
The Missing Piece: How Active Listening in Sales Transformed My Business Success

Discover how mastering active listening in sales and other key interpersonal skills, such as empathy and emotional intelligence, helped me unlock career growth and achieve business breakthroughs. Learn how these soft skills are the cornerstone of building strong client relationships and improving sales success.